Devils and Prudential Financial Buy Black Program
In early 2021, the Devils launched the Buy Black program as part of the team's broader commitment to racial equity. The first-of-its-kind program was designed to help address longstanding disparities faced by Black business owners. These disparities have been created by generations of discrimination and structural racism and have kept Black-owned businesses from growing and becoming tools for wealth creation within the Black community.
The Devils sought to address this problem by leveraging one of our greatest organizational strengths - marketing. Through the Buy Black program, the Devils worked with local Black-owned businesses to provide them with benefits normally saved for large corporate partnerships, including expert consultation, valuable marketing assets, networking opportunities, and use of team marks; all critical tools that can help them grow and scale their business through additional exposure.